Setting: The Bay Area
Host: Somebody like Joe Rogan.
We choose 5 people from very different backgrounds. We give each person $100,00 of fresh cash. They get one month to see if they can flip it into $1,000,000 (using legal means as our cameras will be following their lives the whole time). If they can bring back $1,000,000 cash to the AntiWood headquarters by the end of the month they win the game. If they come up short then they go home from the show with 0 dollars.
Project Hustle is a game based on old-school business. All you have in this game is your mind...your heart...and your handshake. You will start the show with a brand new phone (endorsement deal waiting to happen) with 0 contacts. Along the way you will have to build up your network from the ground up in whatever manner you believe is best to reach your milestone. You will encounter AntiWood "plants" along the way who will offer you advice on new methods to make money. They will make your journey easier if you allow them into your experience. This will be the ultimate test of people skills.
Will the contestant try to be like Matt Damon from Rounders and take it to the biggest poker game in the Bay Area? Or will they go the conservative approach and pitch one of their business ideas to Silicon Valley executives? How about an aspiring writer who writes a script in two weeks and goes on a journey to get discovered? These are the kind of things that our diverse contestants will be doing. Imagine the random people they're going to encounter on the journey. This could be a solid show.
Disclaimer: This is just an idea. I have no knowledge of how to write a reality show officially...and there is no AntiWood Headquarters. I just know that if this show was filmed it'd be great for G4.
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